7/11 Slurpee's

The brief was to create more sales for 'slurpee's' in winter, as they're very much a summer drink. due to their icy cold nature. 

The execution was to take the issue, that being slurpee's are to cold for the winter, and flip it on it's head, by creating hot slurpee's. By introducing a new range of flavors, such as hot chocolate and pumpkin spice, and offering them as warm beverages instead of cold, people will once again be attracted to buying the product for the same reasons they do in summer, but instead of cooling them down, it warms them up.