Australia post

The campaign brief

was to remind people of the meaningfulness of receiving a hand-written letter, while using digital digital advertising to sell something that is not

The execution

was a Online campaign focused on the Aus Post website that would be promoted over social media. Once the user reaches the website, they can type a short message, and input their details, along with someone to receive the letter, which will then be handwritten and sent by Aus Post. The user will also receive a package in the mail containing pen and paper, encouraging them to continue writing letters and using Aus Post.